NEW SPA DEVELOPMENT
Let us help you execute your vision from the very beginnning...
CONCEPT & BRAND DEVELOPMENT
Selection of one of our spa concept offerings outlining the guests’ experience and behaviour, along with the attitude and personality of the project.
– Positioning strategy
– Overall concept design
– Preliminary briefs to designers on ‘look and feel’
– Menu design
– Brand identity built to complement the individual property
– Macro Marketing Strategy
DESIGN & TECHNICAL SERVICES
Alliances with project leaders to ensure that all aspects are in line with the property’s end goal and project positioning.
– Space planning and design mood boards
– Architectural advice and briefs supporting the concept design.
– Preliminary interiors brief to designers on ‘look and feel’
– External expert team recommendations
– Liaise with your chosen team of experts if required
– FF & E planning and specifications
– Timely site progress inspections
– Pre-opening budget planning
THE SPA PEOPLE OFFERS A FULL TURNKEY SOLUTION
TO SPA OPERATION
PRE-OPENING & TRAINING
Development of a critical path up to the pre-opening
– Pre-opening critical path planning with milestones
– Product houses and equipment vendor selection
– Pre-opening training, spa set-up and ‘test runs’ on all operations
– Preliminary interiors brief to designers on ‘look and feel’
– Identify manning needs with corresponding job descriptions
– In-house training of executive team at an existing SENSASIA location
– Creation of property unique Standard Operating Procedures (SOPs)
– Operating budget planning
– Pre-opening market and PR plan in conjunction with the property’s goals
– Digital marketing plan
SPA MANAGEMENT
A complete, ongoing and reliable management solution.
– Ongoing operational support and management
– Sales and marketing
– Benchmarks and KPIs to determine goals and strategies
– P & L analysis
– Budgets and targets preparation
– HR and training support
– Quality checks and regular mystery shopper audits
– Vendor relationships managed
